Tierra Madre

Tierra Madre: Returning to the Root
The Future of Araujo Restaurant Group Begins in the Soil

At Alma Cafe, every plate we serve is a story—one rooted in memory, culture, and the deep nourishment of the land. As we celebrate our journey, we’re proud to introduce the next chapter: Tierra Madre, the evolving heart of the Araujo Restaurant Group.

Tierra Madre is more than a farm. It is our commitment to land, lineage, and longevity. A place where flavor starts not in the kitchen, but in the dirt—with seeds sown in intention, cultivated in rhythm with the earth, and harvested with respect.

This urban farm project is our answer to the questions that matter most:
— Where does our food come from?
— How can we restore trust in our ingredients?
— What does revival look like—not just in recipes, but in land, in buildings, in spirit?

Tierra Madre is the architecture of revival.
It’s the blueprint of how we grow—food, community, and legacy. Built on the foundation of sustainable practices, local ecology, and ancestral knowledge, it gives us the power to define our supply chain with integrity. We grow what we believe in. We source what we know. We serve what we touch.

For Alma and the rest of the Araujo family of brands, Tierra Madre is the bridge between the past and the future. Between kitchen and campo. It’s the soil beneath our ambition—a quiet revolution unfolding row by row.

With every herb, every mushroom, every tomato harvested, we are reclaiming the narrative of our food. We are returning to the root.

We are grateful to share this journey with you.

Bienvenidos a Tierra Madre.
The mother of all beginnings.